Digital Marketing for Hotels

Increase direct bookings and boost revenue with OnRes internet marketing services

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Expand Your Online Presence with the RIGHT Hotel Marketing

Digital marketing in the hotel industry is a challenge for many business owners — either they are stuck with limited or no growth, or they have no new strategies and ideas to implement that fall within their budget. Not to mention, the time and money that goes into hotel marketing is not something all property can invest.

That’s why OnRes offers affordable digital marketing services for hotels, lodges, resorts, and multi-location properties. Every marketing strategy we deploy is created to improve search engine rankings, drive web traffic, and convert visitors into guests that boost direct bookings and ROI.

Packages in the OnRes Digital Marketing Services for Hotels

This is what we offer as packages in digital marketing services for hotels.

Social Media MarketingSocial Media Marketing for Hotels

Social media is an important channel to be, especially in this day and age. If you are not present there where your guests are, or are struggling to maintain your presence there, OnRes’s marketing experts help ensure that you stay relevant.

Our social media marketing services for hotels includes:

  • Audit & Analysis
  • Competitor Analysis
  • New Strategy
  • Profile Optimization 
  • 1 Social Network 
  • 15 Posts/Month
  • 5 Stories/Month
  • Basic Graphics
  • Monthly Reporting
  • Weekly Engagement

Search Engine OptimizationSearch Engine Optimization for Hotels

OnRes’ hotel marketing specialists are adept at search engine optimization and keeping your website up-to-date, so that your visitors find you at the top of their search results. From increasing your website visitors to boosting your conversion rate, our SEO team looks into it all.

Our SEO services for hotels include:

  • Audit & Gap Analysis
  • Competitor Analysis 
  • 10 Keywords Goal Tracking (including GA4)
  • 4 blogs/month
  • Local SEO (including Google Business Listing)
  • Content Optimization for SEO
  • CRO on Website
  • URL Optimization
  • 3-5 Backlinks
  • 404 and 301 Redirects
  • Monthly Reporting
  • Weekly Monitoring

Performance MarketingPerformance Marketing / Google AdWords (PPC) for Hotels

The marketing experts at OnRes will put together targeted marketing campaigns for your hotel property to bring in guests that not only boost your occupancy, but become your brand advocates and improve hotel reputation as you provide memorable experiences. 

Our performance marketing package includes:

  • One ad each on Google, Instagram
  • Ad copies 
  • Landing page creation (if required)
  • Ad graphics 
  • Daily monitoring
  • Conversion Rate Optimization for Ads

Email MarketingEmail Marketing Automation for Hotels

Be it your past guests or those who might visit your property soon, you want to keep them engaged with the latest promotions and offers. Our marketing team will build an end-to-end automation workflow that seamlessly integrates with your current processes to nurture and engage with your guests for optimal results.

The package for email marketing for hotels includes:

  • Email Strategy
  • 1 Email/Newsletter per fortnight (post email warmup)
  • Autoresponders after activities (one-time) 
  • A/B testing whenever required
  • Drip Campaigns (5 Emails)
  • List Management
  • Email Design & Copy
  • Monthly Monitoring & Analysis
  • Monthly Reporting

How do OnRes marketing services work?

This is how we would roll once you express an interest in either or all of the above mentioned hotel marketing packages.

  1. We have a detailed call with you to discuss your requirements and business goals. 
  2. You make the payment for the subscribed services. 
  3. We get started with transforming your hotel’s online presence. 
  4. You witness results for your chosen packages in 4-6 weeks.

Get a detailed understanding of our hotel marketing packages

Improve search-engine rankings to get more online visits

Where do you show up on Google searches? Getting your website ranked by search algorithms is an endless and ever-changing process. The expert marketing team at OnRes understands how to get your hotel to the top of the search results on Google, Bing, and Yahoo. In addition, we create hospitality marketing programs, email templates, and digital advertising strategies that capture audiences and further improve SEO, increasing web traffic to your booking engine.

Analytics, organic SEO, ads management, and email marketing templates

Let us do the work. OnRes Marketing Specialists have years of experience in the hospitality industry; configuring Google Analytics and MyBusiness services, improving SEO, building email templates, creating campaigns, and launching digital advertisements. You’ll receive regular reports on progress and meet with an OnRes Hotel Marketing Specialist each month to hear updates and get answers to all your internet marketing questions.

Don’t lose sight of what makes your brand unique

It doesn’t matter how much traffic you get with hotel marketing, your brand is unique because you’ve built it to be that way. No matter which digital marketing plan you choose, whenever we create a marketing program, we make sure that your voice, your history, and your story is heard loud and clear. Other SEO companies can lose focus on the experience you offer — we never lose sight of what’s most important.

Frequently Asked Questions

Hotel marketing services encompass strategies to attract guests and increase bookings. They involve promoting the hotel’s unique offerings, managing online presence, and building relationships with travel agents and potential guests.

To effectively reach guests and generate bookings, hotels undertake various marketing tasks. These include:

  • Develop marketing campaigns
  • Manage online reputation
  • Optimize hotel website
  • Partner with travel agencies
  • Run social media promotions
  • Analyze marketing performance

The marketing mix, often referred to as the 4 P’s of marketing, is a framework for making marketing decisions. In the hotel industry, these P’s focus on:

  • Product: Hotel rooms, amenities, experiences
  • Price: Room rates, packages, promotions
  • Place: Distribution channels, online travel agencies
  • Promotion: Advertising, public relations, social media

Digital marketing in hospitality utilizes online channels to reach potential guests. It includes website optimization, search engine marketing, social media engagement, email marketing, and online reputation management.

To leverage the power of the internet and reach travelers actively searching for hotels, hotels can utilize various digital marketing strategies. These include:

  • Target online travel searches (SEO, PPC)
  • Showcase hotel offerings visually (High-quality photos, videos)
  • Engage guests on social media platforms (Run contests, respond to reviews)
  • Offer exclusive online promotions (Flash sales, seasonal discounts)
  • Capture leads through email marketing (Build an email list, send targeted campaigns)
  • Manage online reviews and reputation (Respond to feedback, encourage positive reviews)

Digital marketing is crucial for hotels as most travelers research and book accommodation online. It allows hotels to target specific audiences, showcase their offerings effectively, and compete in the online travel space.

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